40XP Registration
MEN: Making the Decision to Invest in Yourself on a Continuous Basis Is Critically Important if You Want to Create a Life of Power, Purpose, and Direction.
Decide. Commit. Attract.
"First you make your habits. And the, your habits make you."
We become what we practice. If you are interested in spending 40 days installing the habits that will upgrade the quality of your life in every area, you're in the right place.

Please listen to the recording of the November 18th Preview Call about this program.
This summer I turned the big 4-0.
Now that may not seem like a big deal, and in a sense, it really wasn’t.
My life is good! I’m healthy, I’m happily married, I love where I live, and make a good living doing what I am meant to do.
Not bad. Not bad at all…
Still, the number 40 held some significance. I’m no longer a young buck. If my life were a football game, the second half would be underway.
Time keeps marching on, right?
Reflecting on how quickly the years blur into one another, I had to ask myself the hard question:
Am I where I thought I’d be?
Have I achieved what I set out to achieve?
And quietly, I had to admit to myself that the answer was NO.
Of course, part of the human condition is always thinking we should be somewhere else. But this felt like something more.
I have a clear picture of who I want to be and the experiences I desire to have in my life. To sum it up, I want to have a GREAT life. I want to BE GREAT. I know that. I feel that deeply.
Knowing this about myself, I had to look inward again and ask myself another couple questions.
RIGHT NOW, am I BEING GREAT in my life? Am I showing up as a PERFECT MATCH for the guy I envision that I am in my mind?
Again, the answer to both was a simple NO.
Why?
While the answer to that question does not matter, I suppose in all the “goodness” in my life, I took my hands off the wheel, flipped on the cruise control, and kicked back.
While I do not regret this – I like kicking back — there are consequences for living life on autopilot.
My business was no longer growing. My body softened up. Perhaps most concerning was that I just felt – adrift. My sense of passion, my sense of direction for my life – it all felt muddled, cloudy.
I was waking up and letting the day take me where it would. I allowed my life to lead me instead of leading my life. (There’s a BIG distinction there.)
And you know what? Floating along day by day and having no clear destination in my sights did not feel great.
Sure, it was “good enough.” In fact, most people would be thrilled with the life I’d created for myself. But this isn’t about other people. This is about ME. This is about me challenging myself to be a BETTER MAN. And only I get to define those terms…
My wife and I went to a coaching conference a month ago. It had been several years since I’d been amongst a group of my peers. During our time there, I met several people who had that edge, that sense of clear sense of purpose and direction that seemed to have evaporated from my life. Being around them inspired me and before our plane home landed, I had made my decision.
NOW is the time.
Now is the time to start BEING the person I know I really am. Not tomorrow. Not in the New Year. Now.
More important, I began putting action behind that inspiration. I dusted off my workout videos (P90X is a killer workout), and each morning since then, I’ve begun my day with a serious sense of purpose and a serious sweat.
“Every perspective or thought that you have flows through the lens of you physical body, your attitude on virtually every subject is influenced by the way you think of your physical body.” – Abraham-Hicks
Committing to working out each morning has allowed me to start each day with a clear sense of purpose again. While it feels great to let go of the fat and tighten up my muscles again, the greatest benefit has been that my commitment has re-ignited my sense of PASSION again.
“Passion does not produce commitment. Commitment produces passion.” - Roy H. Williams
I hadn’t thought about it before… but it was really quite simple. In my lull, I was not showing up to life with any deep commitments. I was floating along, waiting for some sort of flash of insight to hit me.
But it doesn’t work that way.
PASSION – that rush of energy that you feel when you totally connected to life, only comes after you commit yourself.
Take a moment here to answer this question for yourself:
What are you absolutely committed to in your life right now?
Go ahead, fill in a few answers…
…
…
…
But I wonder… How many of your answers are solely about YOU? Not your wife. Not your kids. Not your job…
What are YOU committed to in YOUR life? Just for you?
There is a strong correlation between your answer to that question and how GREAT your life feels right now.
And that’s why you are reading this now. Because there’s a part of you that wants to be GREAT. That KNOWS you are here to be GREAT. And that same part of you knows that you cannot keep putting it off forever.
Right now, as a result of committing myself to a daily practice of challenging my body and focusing my mind, I feel GREAT.
I did not intend to share these photos, but what the hell… A picture is worth 1000 words, right?


I still have a way to go, but this is only 30 days in. (Where could you be in 40 days?)
And where I am now is not important. You know what excited me most?
Through the power of DECIDING and COMMITTING myself, I know that this is just the beginning. The switch has flipped back to the ON position again… And I feel GREAT (better than my photos attest, I assure you!)
With my new sense of direction in life, I got clear on several things.
At the forefront, I got clear that I wanted to offer men who could relate to my experience a guaranteed solution.
And so, my vision for 40XP was born.
40XP is a 40-day intensive program for men who are ready to decide that they want their lives to be great.
This is a virtual program, so you can live anywhere in the world to participate.
At the root of 40XP is commitment:
A commitment to upgrading your body.
A commitment to upgrading your thinking.
A commitment to upgrading your work.
What is the goal of the 40XP program?
After 40 straight days of focusing your energy on your body, your mind, and your work, you will FEEL GREAT.
When you FEEL GREAT, you will be more attractive to yourself, to everyone around you, and to life itself. Everything becomes clear.
When you finish 40XP, you will have MOMEMTUM to keep propelling you forward.
Life will ROCK.
That is the goal of 40XP.
FEELING GREAT, FOCUSED and on PURPOSE is just 40 days away.
In fact, it’s just a decision away.
And it’s guaranteed.
What is the focus of the 40XP program?
BODY:
By joining the group, you will be committing yourself to a daily exercise practice. (You will be strongly encouraged to begin each day this way. It just works.)
You will make this commitment to yourself and before the group. What you choose is up to you (I am happy to offer suggestions), but know that 20 minutes on a treadmill will not cut it. The XP in 40XP stands for EXTREME PROGRAM.
So, if you want to FEEL GREAT, it’s time to throw your chips in the middle and up your commitment to working out.
1) You’ll be glad you did.
2) When you join 40XP, you do not have a choice.
Daily check-ins online are required. Oh, and just for some added accountability, if you skip a workout (everyone gets one rest day per week), you agree to kick $25 into the kitty (to be donated to charity).
(What’s that? You say you’re already in good shape? Well, that’s fantastic. But don’t fool yourself… No matter where you are, you could always be in better shape. You could always reach higher, commit more, and see better results. There’s always another level of feeling good. And I will prove it to you… risk-free on your part. After joining 40XP, buy the P90X program and do the workout for one week straight. If after doing so, you feel like you are still in really good shape, I will send you the cost of the DVDs. This is the exercise program I will be doing, if you care to join me.)
MIND:
“The most valuable skill or talent that you could ever develop is that of directing your thoughts toward what you want. There is a tremendous skill in deliberately directing your own thoughts that will yield results that cannot be compared with results that mere action can provide.” — Abraham Hicks
This is my expertise.
And all things considered, this will likely be the most valuable part of the program. How you think determines EXACTLY what shows up in your life.
Any problem you have… any source of frustration … any invisible wall you keep bumping into… it all comes BACK TO YOU. It’s all a reflection of the thoughts you are offering.
Your life? And everything in it?
It’s ALL UP TO YOU.
To be clear, that’s the GOOD NEWS. Because if it’s all you, YOU have the power to direct and create everything in your life.
And the best way to do that is to COMMIT to a practice (you will learn to do this in less than 15 minutes each day).
In our regular calls together, I will teach you exactly what to do to enter into the practice of successfully guiding your thoughts and I will personally coach you on your blind spots that hold you back.
There is no more valuable skill… (and yet this is so commonly overlooked or allowed to fall through the cracks of daily life) … and you will immediately feel the power of upgrading your thoughts.
Bring it!
WORK:
Finally, the WORK focus in 40XP is really about committing to completing a big, personal goal. It could be about work, but it could be about your relationship. It could be about cleaning every bit of clutter out of your living space. Or it could be about finishing that nagging project once and for all.
But again, it’s about committing and completing.
You will state your goal here to the group. Then, you will do it.
And as result, — you guessed it – you will FEEL GREAT.
So how will 40XP work?
* 40 Days to a NEW YOU: You will receive 40 consecutive days of coaching, support, and accountability for creating the mindset and habits for GREATNESS.
This includes:
* Private membership to an online group of like-minded, committed men to connect with.
There’s a saying that who you are and the income you are able to bring into your life is a result of the five people you hang out with most. It's time to upgrade your network.
* 10 (Ten), 1 HOUR LAB Calls led by me on specific tools, techniques, and concepts that are crucial to changing your mindset to achieve your goals.
The habits you learn here will last a lifetime. (All calls will be taped and delivered in downloadable MP3 format to you immediately, to listen to as often as you want. Calls are scheduled for Tuesdays and Thursdays, 8-9AM EST.)
* 3 (Three), 1 HOUR GROUP Coaching Calls where you have the opportunity to be coached by me on whatever you need to breakthrough.
(This alone is worth the price of the entire program!) The calls are scheduled for Wednesdays, later in the afternoon.
* A built-in system of accountability to ensure that you are meeting your word and taking action toward your goals.
Each day you will be required to update the group of your progress in the online community. I’ll be there to offer coaching and support.
The formula is simple: Show up, do the work, AND YOU CANNOT FAIL. For men, your word is everything. When you see yourself honoring your promises to you made, you’ll step into a new level of confidence and personal power.
When does this program start?
This program begins the Week of Dec 14th, 2009.
DEADLINE TO REGISTER IS: SUNDAY,12/13/2009, 10PM EST.
If you want to be a better than average man in your life, it requires making different choices. And that means ending the recycling of meaningless New Year Resolutions that never stick. Starting in December and entering January as a new man will set the tone for 2010.
Each day you will be required to spend a few minutes in the private online membership site to update your fellow members on your progress. This is the place to track your progress and give and receive support and connect with me and fellow participants online.
* Every Tuesday and Thursday, I’ll host a 1-hour tele-class where you’ll be introduced to specific tools, techniques, and concepts that are crucial to upgrading your mindset.
*And every other Wednesday, you’ll have access to a live open coaching call on creating breakthroughs in your life.
NOTE: If you cannot make the times or need to miss a call — this is not an excuse!
Each virtual class meeting will be recorded and made available on the same day for easy downloading to your computer or iPod. You can listen to the calls during your commute, ask you work out, while running errands, at lunch. No excuses.
What is my investment for the program?
First thing, this is not something you’re spending money on. It’s an investment in your self. (This is not just a piece of marketing fluff. It's a critical distinction to make if financial freedom is a priority of yours… )
In 40 Days (less than 7 weeks) of investing in yourself, you will FEEL GREAT and achieve something you set out to do. (Probably better than you have EVER FELT BEFORE.)
What could you achieve if you felt great?
* Would you have the energy to take on a project and make more money?
* Would you stop putting off decisions you know you need to make?
* Would you finally finish a project that’s been haunting you?
* Would you take charge of your relationship and restore the connection and passion you once had?
* Would you get a boost of clarity start something brand new?
What is that worth to you??
The value of this program is easily $4997.00
In fact, because the RESULTS are UP TO YOU – it could be worth far more.
But because this is the first time I am offering this program and I really want it to be easy for you to say YES and join me on this journey, I am offering the 40XP Program to you for just $1,297.00
OPTION 1:
ONE PAYMENT of $1097 (BEST DEAL)
(A total savings of $200 if you pay in full)
REGISTER HERE for OPTION 1
OPTION 2:
PAYMENT PLAN of $697 (nonrefundable) plus 2 payments of $300 for a total of $1,297.00
REGISTER HERE for OPTION 2
BONUSES FOR THE MAN WHO DECIDES TO SAY "YES"
BONUS #1: For the NEXT 2 Men Who Register
The first 5 people to register will receive a free 40-minute, PRIVATE ONE-ON-ONE Coaching session with me dedicated to your breakthroughs. ($295 Value)
BONUS # 2: Bring a Friend
Take on the 40XP challenge with a friend. Everybody wins! If you bring a friend (must be someone not already on a mailing list of mine), I will gift you BOTH $200 off the cost of your registration. (Contact me directly for this option.)
BONUS #3: Lock It In
I see this being the first of many 40XP sessions. I am committed to this way of living and it feels too good to stop. In the future, the cost of 40XP will only go up. My guess is that after seeing your results from this 40 days, you'll feel so good that in the future you will want to join again. By being part of this FIRST 40XP Group, I will guarantee you the same price you paid for this group. (This is likely worth AT LEAST $500)
SO NOW YOU WANT A 100% MONEY BACK GUARANTEE???
I've done dozens of programs in my career. The 40XP feels like the easiest to guarantee in my entire career. If, at the end of the 40 DAYS, you do not feel GREAT… if you do not feel like your decision to commit to this program was awesome decision on your part, then I will reimburse your entire tuition.
Here's the catch… In order to qualify for the guarantee, you will need to have met your end of the bargain… That means that on your honor, you completed ALL the workouts and assignments, and calls faithfully. You gotta show up, dude. You gotta bring it.
Why do I feel so great about this guarantee? Because I know that YOU CAN ONLY SUCCEED IF YOU FOLLOW THE PROGRAM!
Still, I know I like assurance too. Know you have it.
I have a “NO UNHAPPY CLIENT POLICY”. I am committed to your success and I will meet my end of the bargain. You have my word…
OKAY, TIME TO DECIDE AND JUMP IN… REGISTER NOW
OPTION 1:
ONE PAYMENT of $1097 (BEST DEAL)
(A total savings of $200 if you pay in full)
REGISTER HERE for OPTION 1
OPTION 2:
PAYMENT PLAN of $697 (nonrefundable) plus 2 payments of $300 for a total of $1,297.00
REGISTER HERE for OPTION 2
Let's rock it!

P.S. If you are reading this far into this, my message has resonated with youIf you do not choose to do something now, you will be one year older when you do!

