Drew Rozell, Ph.D.

Author and Coach

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Books Books Books and Investing.

February 1, 2010 drewrozell 7 Comments

When I think of the superpower I’d most like to have (sure, flying would be awesome), I usually think of books.

Yes, books.

I’d like to be able to put my finger on a book and be able to absorb the information. (And to feel the pleasure I get from reading.)

What I notice about myself is that my eyes are often bigger than my, um, eyes. In other words, I buy more books than I read. I often start reading one book, really like it, then pick up another. More books do not get finished that get finished.

Part of feels a little guilty for not finishing a book. Like I’m throwing away perfectly good food or something. Being wasteful in some way. But I know that not really my voice in my head; it’s just some old programming playing itself out.

Because here’s how I really look at the situation.

I don’t buy books.

I invest in them.

Books give me a return, a return of information, ideas, or pleasure.

I can get my return on that investment in just one sentence. To me, one new idea is worth many times over whatever amount I invested in the book.

Case in point. I bought Seth Godin’s new book Linchpin. I’m currently reading at least three other books. I don’t know where Seth’s book falls in my queue. But during coffee in the bright sunshine this morning, I picked up the book and just opened to a page.

I came across a story about Steve Jobs telling one of his people who was working on perfecting something before getting it out the door. According to the story, Jobs said three words to the man.

“Real artists ship.”

I took this to mean that you gotta get your stuff out the door and into the marketplace. You have to let people experience you and your idea.

If I never read another word of that book, it was $15 well invested for me.

Even if you’re not into books, don’t just spend your money.Invest it.

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Blog, Current Events, Power of Environments book case, books books books, bright sunshine, seth godin, steve jobs, voice in my head

Comments

  1. Bunny says

    February 1, 2010 at 12:23 pm

    Does this make you want to buy the IPad?

    Reply
    • drew says

      February 1, 2010 at 12:31 pm

      @Bunny: Thought of that when I was writing the Bunny… and the answer would be YES.

      πŸ™‚

      Reply
  2. Barbara Pearce says

    February 1, 2010 at 2:06 pm

    My husband and I have been “investing” in books for many years. I think of us as book hoarders. Five of the rooms in our house have a floor to ceiling bookcase…one room has two solid walls filled with books. Is this investing or an illness? Maybe this saves on our utility bill, as it is added insulation!

    Reply
  3. Ceanne says

    February 2, 2010 at 11:08 am

    Finally! The reason why I buy soooo many books! Ive’been investing in myself! Now I don’t have to feel so guilty for the books left unread on my books shelves! Well…I’ll try not to anyways.

    Great stuff as always, Drew.

    I’ve been getting your e-mails/blog, etc. for close to 10 years and am very grateful even though I don’t often post!

    Thank you!

    Reply
    • drew says

      February 2, 2010 at 11:42 am

      Hi Ceanne —

      thanks so much for your note and your support through the years! appreciated!

      πŸ™‚

      d

      Reply
  4. Yael says

    February 2, 2010 at 9:38 pm

    Hello from Swaziland, I love books too. the openign of a new book, first pages, starting to read… is an amzing feeling. i’m also working on getting my new big library full. i’ll get there one day.
    x Yael

    Reply
  5. cam says

    February 3, 2010 at 8:45 pm

    i love books, too – i see them as references because i just know that i will need the information contained within some day and it will be at my fingertips! now, i also know the internet will do that too, but it will never replace the experience of smelling and feeling a brand new book!
    drew, i had a similar experience with THE ROAD LESS TRAVELED…the first paragraph summed it up nicely for me (life is difficult – and when you really get that, it ceases to be difficult) and i never read the rest and have never felt compelled to return to it. simplicity, ahhh!!!

    Reply

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